Case Studies - Overview

Return on investment is what counts.

Most case studies completely miss the mark as they do not include what it actually cost to achieve the stated goal.

For example, if it cost $1.00 for marketing expenses to earn $5.00 in gross sales, that should not be considered a successful campaign.

In our case studies, we show you actual billing data (all click data including billed charges and cost per lead breakdowns).

We randomly selected three customers in each of the seven industries below. All data is current (FY 2015).

We believe honesty, integrity and hard work are what makes us successful, as individuals and as a company.

Case Studies - Automotive
Customer ID:
Industry:
Websites:
Time Frame:
Competition:
Territory:
107823
Bed Liners
2
Q1 2015
Medium
Oklahoma City metro area (franchise)
Total Cost:
Impressions:
Clicks:
Email Leads:
Phone Calls:

Cost Per Lead:
$1,312.01
11,086
566
132
189

$4.09
Customer ID:
Industry:
Websites:
Time Frame:
Competition:
Territory:
111123
Bed Liners
1
Q1 2015
Medium
Columbus OH
metro area (franchise)
Total Cost:
Impressions:
Clicks:
Email Leads:
Phone Calls:

Cost Per Lead:
$2,431.01
28,951
992
207
257

$5.24
Customer ID:
Industry:
Websites:
Time Frame:
Competition:
Territory:
107523
Bed Liners
1
Q1 2015
High
Albany
New York (franchise)
Total Cost:
Impressions:
Clicks:
Email Leads:
Phone Calls:

Cost Per Lead:
$1,329.00
8,220
506
94
163

$5.17
Case Studies - Energy Audits
Customer ID:
Industry:
Websites:
Time Frame:
Competition:
Territory:
101613
Energy Audits
1
YTD 2015
Medium
Birmingham
Alabama
Total Cost:
Impressions:
Clicks:
Email Leads:
Phone Calls:

Cost Per Lead:
$1,532.01
19,011
420
18
80

$15.63
Customer ID:
Industry:
Websites:
Time Frame:
Competition:
Territory:
100413
Energy Audits
9
YTD 2015
Medium
9 cities in
5 Southern States
Total Cost:
Impressions:
Clicks:
Email Leads:
Phone Calls:

Cost Per Lead:
$2,400.61
16,074
570
38
67

$22.86
Customer ID:
Industry:
Websites:
Time Frame:
Competition:
Territory:
102913
Energy Audits
4
YTD 2015
Low
State of Maine
Total Cost:
Impressions:
Clicks:
Email Leads:
Phone Calls:

Cost Per Lead:
$1,010.96
15,985
295
35
47

$12.33
Case Studies - Foam Roofing
Customer ID:
Industry:
Websites:
Time Frame:
Competition:
Territory:
100814
Foam Roofing
3
YTD 2015
Medium
3 counties in
Southern California
Total Cost:
Impressions:
Clicks:
Email Leads:
Phone Calls:

Cost Per Lead:
$11,030.85
73,071
1,851
178
69

$44.66
Customer ID:
Industry:
Websites:
Time Frame:
Competition:
Territory:
102714
Foam Roofing
3
YTD 2015
High
3 cities in
South Carolina
Total Cost:
Impressions:
Clicks:
Email Leads:
Phone Calls:

Cost Per Lead:
$4,913.34
39,806
837
58
155

$23.07
Customer ID:
Industry:
Websites:
Time Frame:
Competition:
Territory:
118114
Foam Roofing
1
YTD 2015
Very High
Southern Texas
Total Cost:
Impressions:
Clicks:
Email Leads:
Phone Calls:

Cost Per Lead:
$6,032.40
13,040
910
49
91

$43.09
Case Studies - Gutters
Customer ID:
Industry:
Websites:
Time Frame:
Competition:
Territory:
112512
Gutters
2
YTD 2015
Very High
Atlanta
Metro
Total Cost:
Impressions:
Clicks:
Email Leads:
Phone Calls:

Cost Per Lead:
$24,909.73
198,935
4,405
248
518

$32.52
Customer ID:
Industry:
Websites:
Time Frame:
Competition:
Territory:
110912
Gutters
1
YTD 2015
Medium
New York &
New Jersey
Total Cost:
Impressions:
Clicks:
Email Leads:
Phone Calls:

Cost Per Lead:
$10,062.00
69,754
1530
196
145571

$15.46
Customer ID:
Industry:
Websites:
Time Frame:
Competition:
Territory:
102012
Gutters
4
YTD 2015
Low
Northern
Florida
Total Cost:
Impressions:
Clicks:
Email Leads:
Phone Calls:

Cost Per Lead:
$4,236.57
26,690
909
98
216

$13.49
Case Studies - Insulation
Customer ID:
Industry:
Websites:
Time Frame:
Competition:
Territory:
113810
Insulation
1
YTD 2015
Medium
Austin TX
Metro
Total Cost:
Impressions:
Clicks:
Email Leads:
Phone Calls:

Cost Per Lead:
$9,749.42
105,128
2,948
171
497

$14.59
Customer ID:
Industry:
Websites:
Time Frame:
Competition:
Territory:
100610
Insulation
3
YTD 2015
High
Atlanta &
Birmingham
Total Cost:
Impressions:
Clicks:
Email Leads:
Phone Calls:

Cost Per Lead:
$24,058.10
418,792
7,502
242
790

$23.31
Customer ID:
Industry:
Websites:
Time Frame:
Competition:
Territory:
104310
Insulation
2
YTD 2015
Very High
Houston
Texas Metro
Total Cost:
Impressions:
Clicks:
Email Leads:
Phone Calls:

Cost Per Lead:
$21,347.50
521,076
8,539
254
728

$21.74
Case Studies - National Brands
Customer ID:
Industry:
Websites:
Time Frame:
Competition:
Territory:
111331
Manufacturer
1
YTD 2015
Low
Regional US
Total Cost:
Impressions:
Clicks:
Email Leads:
Phone Calls:

Cost Per Lead:
$21,413.57
343,298
6,702
307
885

$17.96
Customer ID:
Industry:
Websites:
Time Frame:
Competition:
Territory:
100510
Manufacturer
9
YTD 2015
Medium
Upper
Midwest
Total Cost:
Impressions:
Clicks:
Email Leads:
Phone Calls:

Cost Per Lead:
$49,572.50
1,507,915
19,829
315
795

$44.66
Customer ID:
Industry:
Websites:
Time Frame:
Competition:
Territory:
102331
Manufacturer
1
YTD 2015
High
National
wholesale, large ticket
Total Cost:
Impressions:
Clicks:
Email Leads:
Phone Calls:

Cost Per Lead:
$137,290.52
2,103,145
52,665
313
520

$164.81
Case Studies - Spray Foam
Customer ID:
Industry:
Websites:
Time Frame:
Competition:
Territory:
101310
Spray Foam
3
YTD 2015
Low
Western
Oregon
Total Cost:
Impressions:
Clicks:
Email Leads:
Phone Calls:

Cost Per Lead:
$5,536.57
102,320
1,714
39
278

$17.47
Customer ID:
Industry:
Websites:
Time Frame:
Competition:
Territory:
100910
Spray Foam
3
YTD 2015
Medium
Western Washington
Total Cost:
Impressions:
Clicks:
Email Leads:
Phone Calls:

Cost Per Lead:
$23,469.40
569,720
7,463
198
765

$24.37
Customer ID:
Industry:
Websites:
Time Frame:
Competition:
Territory:
107321
Spray Foam
2
YTD 2015
Medium
S.E. Tennessee
Total Cost:
Impressions:
Clicks:
Email Leads:
Phone Calls:

Cost Per Lead:
$13,456.44
180,973
4,265
167
511

$19.85