Innovation - Overview

Innovation distinguishes between a leader and a follower.

There are hundreds of internet marketing companies all doing pretty much the same thing.

Same mix of media. Same call to action. Same menu at the top of the page.

Everything we design, everything we build and everything we manage, we lead.

Innovation is not as simplistic as a new software program that tells you what keywords generated leads. It is much more than that.

It is the embodiment of imagination, ingenuity and insight. It is having the acumen and strength to dominate technology and the capability to do it 24 hours a day, 365 days a year.

Innovation - Acumen

Internet Marketing is not for every type of business

In this economy, it is too wasteful to throw marketing dollars in the air (radio, TV, print) and hope they land on a potential customer ready to spend money for your services.

Having both insight and discernment, we carefully research and evaluate new business opportunities to ensure we do not waste money.

Saying no to some potential customers in some cases is the best outcome for them.

Having the highest customer retention rate in the marketing industry (98% year-over-year) is no accident.

We employ fiscally conservative principles and never gamble with our customers money.

There is a world of difference between wanting something to work, and knowing something will work.

Innovation - Capability

The sum of capacity and ability

Human capital is the stock of competencies, knowledge, social and personality attributes, including creativity, embodied in the ability to perform labor so as to produce economic value.


To achieve world-class results, one must have the passion to be the best and the willingness to work harder than the competition to leverage that capability.

Our website development and marketing teams are second to none. "Good enough" is not in our vocabulary.

Please take time to review our case studies section and see for yourself what we achieve for our clients with our capability.

Innovation - Imagination

If everyone is thinking alike, then somebody isn't thinking

Elegant solutions require an effective imagination. Creating the desired emotion and influencing action from your consumers depends heavily on the designer having imagination to provide meaning to experience.

Understanding what our customers need to effectively communicate to their consumer base, is where we integrate imagination into the process.

This part of the process is vital to developing better and easier ways to accomplish old and new tasks.

"If you can dream it, we can build it."

Innovation - Ingenuity

Applying smarter ideas to solve problems

There are approximately 650 million websites on the internet. Making yours stand out takes a bit of ingenuity.

We combine User Experience Design (UXD) and our ingenious Pay-Per-Click (PPC) methodology to achieve not only the best possible experience for the consumer, but the best possible experience for our customer.

In today's challenging economic climate, this innovative approach is critical to achieve marketing success and not waste valuable capital.

Innovation - Insight

It is one thing to scratch the surface, it is entirely another to develop an insight

One of the biggest challenges with small business marketing is convincing the owner to listen to their consumer.

Our marketing teams spend thousands of hours researching, educating and developing insight to what the consumer wants from an industry.

Knowing who you sell to, and designing your entire marketing package around that person, is what we refer to as insight.

Intuition becomes increasingly valuable in the new information society precisely because there is so much data.

Innovation - Strength

The world is changing very fast. Big will not beat small anymore. It will be the fast beating the slow.

In marketing, and business in general, it is agility, not size that dominates the competition.

When a customer needs something custom made to accommodate a last minute promotion, our strength is getting it done, right away.

When a customer calls to tell us they need another website built and marketed in a new city the same day, our strength is getting it done, today.

Doing what a customer needs, when a customer needs it, strengthens their bottom line and our relationship.

Innovation - Technology

What makes our websites so amazingly fast?


10Gbps FastFiber Network. 25,000 miles of fiber optics that links together 19 state-of-the art datacenters in 14 cities across North America and Europe.

100% Intel Xeon blade servers running at less than 25% of capacity. Windows Server 2008 R2 operating systems running IIS 7.5.

All of our websites use ASP.NET and AJAX extensively to give consumers a rich, unrivaled experience.

Fully fault-tolerant design with redundancy at every level. We ensure that our websites will deliver flawlessly, 24/7/365.